The World Travel Market turns its attention to Africa


The renowned World Travel Market (WTM) is this year launching its first ever WTM Africa event, to be hosted at Cape Town’s International Convention Centre (CTICC) from the 2nd to the 3rd of May 2014, and the City Lodge Hotel Group is looking forward to attending.

The history of The World Travel Market

The WTM, begun in 1980, aims to bring together trade professionals within the leisure industry so that face-to-face meetings between exhibitors, buyers and other stakeholders can occur, knowledge and insights be shared, and industry-advancing deals be forged.

Today the WTM can boast more than 5,000 exhibitors and 50,000 participants from 189 countries and regions. It also facilitates roughly ₤2 billion of business within the leisure, luxury travel and meetings industry. And now, for the first time, all that networking and influence is going to be taking place on African soil, supported by the South African Government and the City of Cape Town.

At the WTM in Cape Town will be, together with the City Lodge Hotel Group, Bill Harrop’s “Original” Balloon Safaris, Brothers Safaris, Sunway Safaris, Cooks Air Tours and Safaris, Dreams 4 Africa, and more.

The WTM – an exciting opportunity for all


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The City Lodge Hotel Group agrees with Richard White, Sunway Safaris Marketing Manager, who so eloquently stated, “We are looking forward to exhibiting at WTM Africa as it offers a new and exciting platform to interact with international buyers. We believe that as the event is being hosted in the beautiful city of Cape Town, the location will attract new buyers to travel to South Africa to view the many amazing products that will be exhibiting.”

And in the words of our own Peter Schoeman, Divisional Director of Sales and Marketing, “We are looking forward to participating in WTM Africa as it will give us an exciting opportunity to showcase our portfolio of hotels and help us to continue to build relationships in the travel industry.”

The WTM Africa is one of three connected travel industry events taking place at the CTICC as part of Africa Travel Week. The other scheduled events are Incentive, Business Travel and Meetings (IBTM) Africa and International Luxury Travel Market (ILTM) Africa, both occurring on the 28-30 April.

City Lodge Hotel Group – encompassing Courtyard Hotels, City Lodge Hotels, Town Lodge and Road Lodge brands – is proud to be one of Sub-Saharan Africa’s largest hotel names, with 55 hotels and well over 6,000 rooms available to cater to guests in South Africa, Botswana and Kenya. Look for us at the WTM in Cape Town this May!

If you’d like to know more about the WTM or Africa Travel Week, click here:

To register for this event, please click here >>

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